Project approach & advantages
Three different types of information pop-up centre models will be developed and tested in cooperation with other stakeholders. Suppliers (including local small and medium-sized enterprises) can use these centres for displaying their technologies and offering consultancy. Neutral advice will be guaranteed.
- Short term, mobile pop-up centre
will stay for about 1 week at a certain location in targeted neighbourhoods. It might be an example of a sustainable building itself with mobile information desks or stands and easy to (dis)assemble constructions. This model will be developed and tested by EOS Oostende, Mechelen, Breda and Kent.
- Fixed, long term pop-up centres
will be installed for maximum 1 to 2 years in existing public service centres (libraries, cultural centres, schools, community buildings) or in temporary vacant buildings. This model will be developed and tested by Rotterdam and Antwerpen (in close cooperation with Picardie and EOS Oostende).
- Fixed short term pop-up centres
are a mixture of model 1 and 2. They will be installed for maximum 1 week in existing public locations (e.g. neighbourhood centre) or in private locations (e.g. demo houses). This model will be developed and tested by Antwerpen (in close cooperation with Rotterdam and EOS Oostende) and Picardie (in close cooperation with Kent).Based upon the created cross border models, at least 7 local demo pop-up centres will be set up in the 7 Local Authorities.
The big advantage of pop-up centres is that they can reach an audience that is difficult to reach through the usual channels (permanent office, website, etc.). Pop-ups are easily accessible because they come to the homeowners instead of the other way around. They also show the different options in a visual way and offer tailor-made advice.
Pop-up centres will actively promote the web portals (action 1) and the use of HEMS (action 2)all other actions.